TIA Updates and Revises ‘Retail Manager’s Manual’

The TIA has updated its “Retail Manager’s Manual” with new and revised chapters, an appendix with nearly two dozen “tips,” sample worksheets and an enhanced “resources” section.

“We added more information to the manual about customer service, since that is really the lifeblood of any retail business,” says TIA Retail Development Manager Marty Mohar. “Also, among other things, we updated sections on startup costs and inventory costs.”

Another new section in the 72-page Retail Manager’s Manual is an appendix with nearly two dozen “Retail Tips”—full pages that run every issue in Racquet Sports Industry (RSI) magazine and are prepared by retail consultant Gluskin Townley Group. As more tips run in RSI, they’ll be added to future editions of the manual.

Other new material includes information on 10 and Under Tennis and how it can help tennis retail businesses, worksheets for starting or operating a small business, an article from the Leisure Trends Group on how to purchase a POS system, and an extensive list of additional retail resources.

“Importantly, we include information in the manual about how to be listed in the free online Retail Locator at PlayTennis.com, so consumers can easily find your business,” says Mohar. The manual also includes information on the new TIA Retail Division and how to join.

Visit TennisIndustry.org to download a copy of the TIA’s Retail Manager’s Manual, which currently is free to all TIA members.