TOM Conference Highlights Racquet & Paddle Sports Show

The sixth annual Tennis Owners & Managers (TOM) Conference will take place Jan. 23-25 at the Orange County Convention Center (OCCC) in Orlando, Fla. The expanded event includes an added focus on facilities, innovation and technology and is part of the inaugural Racquet & Paddle Sports Conference (RAPS).

The TOM Conference (visit will showcase education sessions by top experts and consultants both inside and outside of tennis and racquet sports. Sessions will include event management and hospitality, facility design and innovation, hiring & staffing, innovative marketing and management, and much more. In addition, the TOM Conference includes the popular “TOM Talks” series, the fourth edition of the Tennis Industry Innovation Challenge, Friday afternoon breakout sessions and multiple networking opportunities.

Both the TOM Conference and the RAPS area in the Convention Center includes not only tennis, but also other racquet and paddle sports, such as pickleball, POP tennis, platform tennis, padel and more. In fact, two temporary courts—a 60-foot universal court and a full-size padel court—are planned for the RAPS area inside the Convention Center on which attendees will be able to play various court sports and try out new equipment.

The conference kicks off on Wednesday morning, Jan. 23, at the OCCC, then in the afternoon moves to the state-of-the-art USTA National Campus at Lake Nona for the Innovation & Technology Demo Day and a Welcome Party. At the National Campus, USTA senior directors will welcome attendees and offer tours, and conference attendees will have the chance to test racquets and equipment from RAPS exhibitors on the courts. For Thursday and Friday, the action is back at the Convention Center.

The TOM Conference is part of the inaugural Racquet & Paddle Sports Conference, a B2B event bringing together racquet sports professionals, industry leaders, established suppliers and emerging brands. Co-located with the PGA Merchandise Show at the OCCC, the Racquet & Paddle Sports Conference also includes a curated “One2One” buying summit and a pavilion of racquet, paddle and tennis vendors and organizations.

Admission is free to the RAPS demonstration, exhibition and networking events, and registrants also will have complimentary admission to the PGA Merchandise Show floor. For the TOM Conference, registration is $350 for TIA members and $450 for non-TIA members, until Dec. 14, when registration is $395 for TIA members and $495 for non-members. Register at

For questions regarding the TOM Conference, contact the TIA team at or 843-686-3036. For inquiries about exhibiting, contact Stephen McCullough at For all other inquiries, contact the RAPS team at

TOM Conference Schedule
(Subject to change; visit for the latest schedule and speakers.)

Wednesday, Jan. 23

8:00 a.m.         Welcome & TIA Industry Insights

8:30 a.m.         Creating a “Disney Experience” at Your Business

9:30 a.m.         How to Physically Transform, Modernize and Reinvent Your Facility (panel discussion and Q&A)

10:30 a.m.       Networking Break

11:00 a.m.       TOM Talk #1 – Innovative Marketing Promotions & Programming to Drive & Retain Business

12:30 p.m.       Networking –Visit RAPS Vendors

1:15 p.m.         Hiring & Staffing for Success (panel discussion & Q&A)

2:15 p.m.         The New ‘Business’ of Tennis Development – Connecting Corporate & Local Businesses to the Sport

3:00 p.m.         Travel to USTA National Campus at Lake Nona

3:30-7:00 p.m.            Innovation & Technology Demo Day + Welcome Party at USTA National Campus

Thursday, Jan. 24

8:30 a.m.         TIA Tennis Innovation Forum & Challenge (Winner Announced)

9:30 a.m.         The Changing World of Racquet & Paddle Sports –Meet the Leaders!

10:30 a.m.       Networking Break

11:00 a.m.       TOM Talk #2 – Connecting & Cashing in on Pickleball and Other Short Court Sports

12:30 p.m.        Networking –Visit RAPS Vendors

1:30 p.m.         How to Keep Your Players Engaged and Your Pros Employed

1:50 p.m.         TOM Talk #3—Positioning Tennis as a Fitness/Wellness Sport–Become a Tennis Wellness Center

3:00 p.m.         “Club Talk”—Model Clubs and Best Practices

4:30 p.m.         Networking Break

Friday, Jan. 25

8:30 a.m.         Implementing UTR Into Your Business

9:00 a.m.         Your Guide to Online Tennis Facility Management Software

10:00 a.m.       Networking Break

10:30 a.m.       TOM Talk #4—Winning Digital Marketing Strategies

11:45 a.m.-12:30 p.m.            Where We Are Headed?—Open Forum

1:30-3:30 p.m. Breakout Sessions (Perfect Leadership is as Easy as Counting to 10; Pro Shop Merchandising–From Basics to Buying Strategies; Learn How to Create and Implement a Google Ads Campaign)