TOM Conference Sessions to Help Grow Tennis Businesses

Educational sessions and specialty courses designed to help tennis owners, managers and industry decision-makers grow their businesses and grow the sport will be featured at the fifth annual TOM Conference, which will be April 8-11 at Wild Dunes Resort in Charleston, S.C.

Presented by the Tennis Industry Association (TIA), the TOM Conference sessions will focus on innovation, growth and business leadership and are designed to provide key takeaways and best practices that will have practical applications for running tennis businesses. (In addition, CEU credits are available from PTR and USPTA.)

Among the features of the 2018 TOM Conference will be a Resource Center, “best practices” roundtable discussions, leadership and facility management sessions, presentations on equipment and technology, networking sessions, digital and social media discussions, and more. Specialty Courses will include sessions on sales & marketing, using the new Tennis Communicator, advancing your career path, and the legal aspects of running a club.

Manufacturers will participate in on-court demos of their equipment, and there will be pro/player exhibitions, including a POP Tennis exhibition, and chances to hit on court. The TOM also will feature a Future of Tennis & Technology session, with many TIA technology partners offering their expertise to attendees. Throughout the conference, there will be plenty of opportunities to network with speakers, industry executives and fellow attendees.

Also at the TOM Conference, the TIA will sponsor the third edition of its increasingly popular Innovation Challenge, which spotlights some of the most brilliant new and innovative sports products and services in a unique competition format. (To enter the Innovation Challenge, visit TheTOMConference.com to fill out the free online application; deadline January 1.)

The first day of the TOM Conference also will be the finals at the nearby Volvo Car Open women’s tournament on Daniel Island, S.C. Visit TheTOMConference.com.

Register before Dec. 1 for the early-bird discount at TheTOMConference.com. Contact the TIA for more information at 843-686-3036 or email info@tennisindustry.org.