The total value of the U.S. tennis economy grew by just over 1% last year, crossing the $6 billion threshold for the first time. The data is from the Tennis Industry Association’s annual “Economic Index,” created to evaluate the total worth of the U.S. tennis industry to the overall economy. The 2017 index value measured 110, the highest since the Tennis Economic Index value was first released in 2008.
The $6.06 billion total value of the tennis economy is calculated by measuring various segments in tennis, including participation, facility revenue, program delivery and lesson/clinic revenue, equipment sales, media and revenue from the professional tours. Despite decreases in recreational tennis participation and sales of tennis equipment to consumers, gains were realized in facility and lesson revenue, sponsorships and ad revenue, which led to the overall 1.1% gain in the tennis economy. In fact, the total U.S. Tennis Economic Index has seen steady growth since 2008 (which is the index’s base year, with a value of 100).
“While pleased to see the positive trend line continuing in the overall tennis economic index for 2017,” says Jolyn de Boer, executive director of the Tennis Industry Association (TIA), “we are concerned that the important categories of tennis participation and tennis equipment sales remain flat or down. Every segment that contributes to the tennis economy is vital to the long-term health of this industry, and we need to remain vigilant to address challenges in those areas.”