Using TIA/USTA Research to Boost Your Youth Tennis Business

Looking to get more kids in the game? Based on research by the TIA and USTA, that’s a smart idea for your business. Here a few of the key findings from the recently released 2013 edition of the “State of the Industry” report that have to do with Youth Tennis and what they may mean for tennis providers.

  • Total youth tennis participation increased 12 percent in 2012, to more than 3.7 million kids aged 6 to 11. Youth tennis equipment also showed strong growth in 2012.

As a tennis provider, take advantage of the focus on Youth Tennis by offering programs and equipment for kids, including Red, Orange and Green balls, which also are used for adult programming and Cardio Tennis. (Also, new USTA and ITF rules are mandating the use of new ROG balls for all youth tennis tournaments.)

  •  Over two-thirds of facilities in the TIA’s Court Activity Monitor reported an increase in 10 and Under Tennis play in the second half of 2012.

Offer Kids’ Tennis Clubs and Play Days—in fact, Play Days average 30 kids per event, which can help build a base for your future consumers. (Visit YouthTennis.com for more information on bringing 10U events to your facility.)

  • Two-thirds of retailers surveyed said they’ve both noticed a significant spike in consumer interest in youth tennis equipment in 2012, and that they expect interest in 10 and Under Tennis will continue to grow.

Take advantage of the buzz around 10 and Under Tennis, as it continues to get major marketing pushes by the USTA, TIA and all industry partners. Use manufacturer POP materials to help sell 10 and Under Tennis equipment. Partner with schools, parks, facilities and teaching pros to help bring 10 and Under Tennis to your community.

  • Lining and building 36- and 60-foot courts surged in 2012, with more than 4,600 courts in the U.S.

Court builders need to offer this service. Adding 10 and Under Tennis lines to an existing 78-foot court often provides entree to clubs and facilities and builds more business down the road.

  • Surveys of teaching pros show that 53 percent expect their business to increase in 2013, and 44 percent expect it to at least remain the same.

This is an opportunity to increase lesson revenue and to get people into the game and keep them there—especially kids. Research shows that about 65 percent of people who start tennis in a beginning program continue into follow-up programs. Make sure you have clear pathways for kids (and adults) after those initial lessons and clinics.

To learn more about tennis industry research and reports available, including the complete 2013 State of the Industry report, visit TennisIndustry.org/Research or email research@tennisindustry.org. For more on Youth Tennis, visit youthtenis.com.