ORLANDO, Fla. (May 30, 2018) — The United States Professional Tennis Association (USPTA) was awarded three trophies at the 39th Annual Telly Awards for their USPTA For All Campaign. The Telly Awards honors excellence in video and television across all screens and it is judged by leaders from video platforms, television and streaming networks, agencies, and production companies including Vice, Vimeo, Hearst Digital Media, and BuzzFeed.
Led by the USPTA Multimedia Team consisting of Video Production Manager John Gerard and Videographer/Video Editor Rico Edwards, the USPTA For All Campaign touches on the benefits of becoming USPTA-certified, highlights the USPTA U30 Initiative, and documents USPTA professionals of various ethnic backgrounds.
“The USPTA For All Campaign videos were tailored to show not only the importance of hiring a USPTA professional, but also our efforts in attracting younger tennis coaches through the U30 Initiative and tennis-teaching professionals from varied backgrounds,” said Gary Trost, USPTA President. “I am proud that our association was selected as winners of the 39th Annual Telly Awards.”
Below are the USPTA For All Campaign videos with descriptions:
Directed by Video Production Manager John Gerard, the USPTA U30 video tells the story of the U30 Initiative, a team of young and vibrant tennis-teaching professionals working to create opportunities through education and leadership for fellow young professionals.
“With the goal of attracting younger tennis-teaching professionals to our association, the USPTA U30 spot was created to show how the U30 Initiative is providing an innovative and fresh perspective on the sport of tennis through the voice of the younger generation,” said Gerard.
Filmed by Videographer/Video Editor Rico Edwards, The USPTA Diversity and Inclusion video discusses and recognizes the importance minority tennis-teaching professionals have on students, clubs, and the tennis industry.
“As an organization, it’s important to identify areas that need work, and to proactively work to close that gap,” said Edwards. “The diversity and inclusion commercial is a call to action that caters to our lack of diversity and inclusion within the association. It was a satisfying experience working with the coaches that were featured in the commercial. They were extremely appreciative of the fact that we are making the effort to make diversity a priority in an organization they are a part of.”
Broadcast on Tennis Channel in March, the USPTA For All Campaign tells the story of the world’s largest and oldest tennis-teaching certification association along with providing insight on becoming a member, USPTA’s Diversity and Inclusion efforts, and how the U30 Initiative will shape the future of the associations next wave of tennis-teaching professionals and coaches.