Brand Perception Reports

Brand Perception Reports

Available To: Participating Partners
Categories: Store Trends, Racquets, Footwear
Published: Annually
Non-Member Price: Not Available to non-members

What's Included:

The Brand Perception Report is a 3 part report highlighting store trends and brand perception for racquets and footwear among specialty tennis retailers. For Part I, store trends, the report highlights sales trends, promotional strategies, store policies, in-store technology, current issues for retailers, along with 10 and Under Tennis trends among specialty tennis retailers. Part II of the report focuses on racquets, it includes brand distribution, dealer racquet sales predictions, gross margin, net promoter scores, ratings of the various brands in a variety of categories from pro specialty retailers, and more. Part III, footwear, includes brand summaries, brand distribution, trended sales predictions, net promoter scores, tennis footwear company ratings, a dealer confidence index, and dealer comments respective to the brands carried in the survey respondents retail store.