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It’s a very simple message—“play tennis!”—yet its impact throughout this industry can be huge. The new has launched to consumers. is the site where everyone in the industry can send consumers and players to encourage them to get in the game and to play more tennis. To support the launch of the site, will appear in television, online and print and social media messaging with a consumer out-reach and marketing campaign that also targets the US Open and Emirates Airline US Open Series. In addition the logo will appear on 30 million cans of tennis balls, 1.5 million racquets and other product packaging.

To help support the launch of the site and initiative, the TIA has developed a partners site where you can download FREE marketing collateral for your business. 

Click Here to Visit the Partners Site

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