Educational Webinars

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TIA Webinars

The TIA’s  Webinar Learning Series will include educational webinars that touch on many segments of the tennis industry.

Last year’s Webinar Learning Series generated nearly 1,500 registrations in the first three months. The PTR and USPTA offer continuing education credits for those who attend the webinars. 

Please check back for more offerings or contact the TIA at 843-686-3036.

Upcoming webinar topics in the learning series include: 

Tuesday, July 10, 1 PM EDT           
Best Practices for a Successful Tennis Trade Show
(Speaker - Stan Oley)

I have attended hundreds of tradeshows and manned the booth either by myself or with other Playmate Team Members over the past 25 years. I cannot tell you how many times I have left at the end of a tradeshow where I was singing praises while other vendors were complaining about not getting any value out of that particular show. This webinar will show you my most successful practices before, during, and after a tradeshow.




Thursday, July 12, 1PM EDT
How To Leverage Digital Marketing To Increase Profits (Part 3 of 4) - Streamlining Your Email Marketing Program
(Speaker - Andres Vallejo)

Email Marketing continues to be an effective tool for communicating with your customers. In this part we will go over strategies on how to grow your list, how to create an effective email campaign and how to measure results.

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Tuesday, July 24, 1PM EDT
How To Leverage Digital Marketing To Increase Profits (Part 4 of 4) - Search Engine Marketing (SEM) Made Easy
(Speaker - Andres Vallejo)

Nearly 80 billion dollars was spent on Google AdWords in 2016. We will discuss how Adwords works and how to find the best keywords for your campaign. We will run a campaign and discuss how to optimize this campaign along the way.

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Tuesday, July 31, 1PM EDT
Creating a Symbiotic Relationship Between Tennis & Fitness at Your Facility
(Speaker - Rod Heckelman)

We will be discussing the popular trend of tennis collaborating more with the fitness world, especially in multi-purpose facilities.  The value of having a tennis program that is married to the fitness program at all levels and how a club can attract and retain memberships through this joint venture.  We will also learn how to improve communications and relationships between these departments, creating a sharing atmosphere for common goals.  Lastly, we will forecast how this new symbiotic relationship will evolve in the coming years, especially in the large corporate industry.  We review the newest discovery of how the big tech giants are incorporating tennis into their programs in an effort to attract the best and most qualified in their industry.

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