Tennis Industry News

The USTA and Nickelodeon announced the kick-off of the “Tennis Really Rocks” sweepstakes today, February 21. One lucky youngster will win the grand prize—a trip for four to New York to attend Arthur Ashe Kids’ Day, as well as hang with the stars of Nickelodeon’s new series "How to Rock," Cymphonique Miller and Max Schneider.

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Seven-time Grand Slam tournament champion John McEnroe has been named the 2012 spokesperson for “Tennis Night In America,” an annual celebration of tennis that includes youth registration events at facilities around the country and is highlighted by the BNP Paribas Showdown at Madison Square Garden on March 5.

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Here’s your opportunity to March into Tennis by hosting a Youth Registration event! When you host an event during March you will receive all the benefits listed below as well as exposure to the multi-million dollar partnership between the USTA and Nickelodeon.

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At the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kamperman, the chief executive of Community Tennis, stressed that the USTA will “focus on fewer things that will create bigger results, and do them better.” In 2012, he added, that means concentrating on 10 and Under Tennis.

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 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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Sign up now to tap into the powerful 2012 media alliances between the USTA and two network giants - Nickelodeon and ESPN, and take your program to the next level. Starting in March, get more kids into your facility by hosting an exciting Youth Registration event, holding a one-day Play Day that’s low-pressure fun or starting a play-based Kids’ Club. Register Now!

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On January 1, 2012 the rules of tennis officially will be changed and require that 10 and Under Tennis tournaments be played utilizing smaller, lighter racquets and lower-bouncing balls on smaller courts. The change was adopted by the USTA in the summer of 2010.

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With the global rule change going into effect Jan. 1 requiring 10 and Under competition on shorter courts, using shorter, lighter racquets and slower-moving, lower-bouncing balls, you could be missing out on a huge opportunity to grow your business if you’re not offering 10 and Under Tennis programs or equipment.

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This holiday season facilities and retailers can help stimulate interest in their 10 and Under Tennis programming or equipment offerings by packaging the free USTA Junior Membership as an add-on to programming or equipment sales. The USTA is offering free 1-year junior memberships, a $19 value, to first time junior members ages 10 and under, until December 31.

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For tennis providers, the new 10andUnderTennis.com website has resources and information that can help you grow your business while providing kids with the opportunity to become lifelong players—and consumers—of tennis.

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