Tennis Industry News

At the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kamperman, the chief executive of Community Tennis, stressed that the USTA will “focus on fewer things that will create bigger results, and do them better.” In 2012, he added, that means concentrating on 10 and Under Tennis.

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 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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Cardio Tennis will soon be interactive! The TIA, which manages Cardio Tennis, has joined forces with Total Health Interactive to create a new web-based health and fitness experience to give participants a complete wellness program and increase the enjoyment of the health benefits associated with Cardio Tennis.

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Sign up now to tap into the powerful 2012 media alliances between the USTA and two network giants - Nickelodeon and ESPN, and take your program to the next level. Starting in March, get more kids into your facility by hosting an exciting Youth Registration event, holding a one-day Play Day that’s low-pressure fun or starting a play-based Kids’ Club. Register Now!

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In all four categories—New Players, Total Courts Used/Booked, League Play and Tournament Play—more tennis facilities noted an increase than a decrease during the late season of 2011 (July to end of September), according to the 2011 TIA Court Activity Monitor, which surveys 500 facilities across the country.

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With the global rule change going into effect Jan. 1 requiring 10 and Under competition on shorter courts, using shorter, lighter racquets and slower-moving, lower-bouncing balls, you could be missing out on a huge opportunity to grow your business if you’re not offering 10 and Under Tennis programs or equipment.

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For 2012, the TIA will offer a comprehensive menu of webinars for industry businesses. Topics are subject to change, so check out TennisIndustry.org/webinars for the latest times, dates, and to sign up.

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CardioTennis.com is has been revamped and improved--now with more detailed information for both tennis consumers and tennis providers about the expanding Cardio Tennis program. The enhanced functionality and technology features of the new site are crucial components to growing the base of Cardio Tennis providers and players.

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This holiday season facilities and retailers can help stimulate interest in their 10 and Under Tennis programming or equipment offerings by packaging the free USTA Junior Membership as an add-on to programming or equipment sales. The USTA is offering free 1-year junior memberships, a $19 value, to first time junior members ages 10 and under, until December 31.

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Grove Park in Atlanta is the official site of the USTA’s 3,000th newly renovated youth-sized tennis court in the U.S., which will be marked by a celebration and dedication on Nov. 30. The City of Atlanta and the USTA will co-host a media event to recognize the public-private partnership that made the renovated court possible.

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