Tennis Industry News

In addition to the changing competitive landscape for 10 and Under Tennis, the initaitive is having and will continue to have a significant impact at the retail level. In the past 12 months, the USTA has met with a number of mass merchants and chain retailers to share their aggressive plans for marketing 10 and under tennis. With the rule change and the significant consumer marketing the USTA has planned, these meetings have resulted in more of these large retailers carrying 10 and under tennis products and helping to promote 10 and under tennis to their consumer traffic.

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Tennis providers should visit PlayTennis.com now to make sure their information is up to date for the planned re-launch of the consumer portal in the first quarter of 2012. Teaching pros, club owners, tennis facilities, retailers/pro shops, and other industry contacts all should update their free listings, or create a listing if they don’t already have one. When your information and programs are published on PlayTennis.com, players and consumers will easily be able to find you.

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Cardio Tennis™ has become one of the fastest growing fitness trends in the U.S., and now the program is expanding, with more benefits and services to providers so they can continue to bring a quality, fun, fitness-oriented tennis workout to more consumers.

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More than 55,000 people participated in the biggest celebration of active play in the eight-year history of Nickelodeon's annual Worldwide Day of Play (WWDOP) on Saturday, Sept. 24, at the Ellipse in Washington, D.C. At the event, USTA featured its interactive SmashZone tennis area that includes four kid-sized courts.

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A recent study by the National Sporting Goods Association (NSGA) indicates tennis participation for 7- to 11-year-olds in the U.S. grew by a remarkable 102.5% from 2001 to 2010. The study also reports that many traditional team sports—including baseball, soccer and basketball—showed declines in that age group.

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The newly revamped CardioTennis.com will soon be released, adding new features to help you grow your business and increase participation, including “Cardio Tennis Authorized Providers” and a clinic management system that issues “invitations” for your Cardio Tennis classes. (Details will come soon about how you can register your facility or yourself to become a Cardio Tennis Authorized Provider.)

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Cardio Tennis is hitting it big Down Under—the TIA-managed program is a major focus of a huge participation push by Tennis Australia, the governing body of tennis in that country. This past summer, Tennis Australia had already trained 397 coaches in Cardio Tennis in eight workshops across the country.

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In a victory for physical education funding, the full U.S. Senate Appropriations Committee has followed the recommendation of the Labor, Health and Education Subcommittee and included $78 million in funding for the Carol M. White Physical Education Program (PEP) for the 2012-2013 school year. This vote took place September 21. 

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Hurricane Irene forced the cancellation of the Tennis Show, Tennis Forum and USTA's Arthur Ashe Kids Day, and weekend session of the Tennis Teachers Conference.

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The TIA continues to support tennis retail with key resources, initiatives and research designed to help retailers run their businesses and connect with consumers. Visit TennisRetailers.org for more information.

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