Tennis Industry News

Tennis Media Company announced the launch of a new digital magazine called Tennis 15-30.  Delivered twice each month, on the 15th and 30th, the interactive digital-only editions serve as a stand-alone to be consumed on both desktop browsers and such tablet devices as iPad and Kindle Fire.

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At the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kamperman, the chief executive of Community Tennis, stressed that the USTA will “focus on fewer things that will create bigger results, and do them better.” In 2012, he added, that means concentrating on 10 and Under Tennis.

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Tennis Channel and Verizon FiOS TV have reached a new multiyear carriage agreement, it was announced by Patrick Wilson, senior vice president, distribution, Tennis Channel, and Terry Denson, vice president of global content strategy, Verizon.

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Pat Freebody, who recently retired from the U.S. Tennis Association after decades of service to the sport of tennis in various capacities, has been named 2011 "Person of the Year" by Racquet Sports Industry magazine in the publication's January 2012 issue. RSI (www.racquetsportsindustry.com) is the world's largest tennis trade publication.

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Playtennis.com is set to re-launch in early 2012, bridging the gap between tennis providers and current (as well as potential) tennis consumers. With the re-launch of the site consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more. The site will remain brand neutral, helping to convey the simple unified industry message of what this new site is all about—getting people to "play tennis." You can help promote this industry-wide effort by utilizing the free marketing materials available at www.tennisindustry.org/playtennis.

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A recent Reuters video article highlights the growth in the tennis industry, pointing out that participation in tennis outpaces growth in all other traditional sports, up 46% from 2000-2010, despite the absence of an American player taking home a Grand Slam trophy this year. Click here to watch the video.

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Tennis industry executives and leaders gathered in New York City for the annual TIA Board meeting, held Sept. 2 at the Grand Hyatt. The entire meeting was open to the public, and representatives from various segments in the tennis industry attended.

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Just before quarterfinal matches got under way at the 2011 US Open, the press corps assembled in the media center to present awards to 11 writers whose work placed in the 12th Annual U.S. Tennis Writers' Association Writing Contest.

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Hurricane Irene forced the cancellation of the Tennis Show, Tennis Forum and USTA's Arthur Ashe Kids Day, and weekend session of the Tennis Teachers Conference.

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The Tennis Industry Association has aligned with the U.S. Tennis Writers’ Association to bring expanded member benefits, services and research to the tennis media segment of the industry. In an agreement announced today, all current USTWA members can now receive a complimentary TIA Industry Membership.

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