Tennis Industry News

The fourth annual TIA Tennis Forum will be Tuesday, Aug. 31, in New York City, in conjunction with the US Open and the USTA Tennis Teachers Conference. The Forum, which is open to all in the industry, will be from 7:30 to 8:30 a.m. in Ballroom 2 on the Salon Level at the Grand Hyatt New York.

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First-quarter TIA racquet census reports yield positive results for manufacturers. 

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Sixty-five percent of new and beginning players continued in follow-up tennis programming in 2009, according to the TIA’s most recent Cost of Doing Business–Facilities report. The nearly two-thirds retention rate is in line with similar rates from 2007 and 2005.

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Physical Education programs in schools are having an impact on participation numbers for tennis, according the Physical Activity Council (PAC). 

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Tennis facility owners and operators, along with others in the industry, can now get the latest trends and data for operating a tennis facility in the “Cost of Doing Business: Tennis Facilities” report from the TIA . The bi-annual report provides a method for facilities to measure their performance against industry averages.

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Frequent tennis players drive the economic health of this industry and sport, accounting for more than 80% of all consumer goods and services sold. So it’s easy to see why this industry needs to increase the number of frequent players.

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When it comes to fitness and exercise, what motivates people to choose one physical activity over another?  According to the Sporting Goods Manufacturers Association’s Sports, Fitness, and Recreation Participation Overview (2010 edition), the decision to play and participate in many activities is largely motivated by consumers who want more "value" from their workouts, athletic endeavors, and recreational sports experiences.   

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A study published in the Journal of Physical Activity and Health shows “tennis players have stronger bones than non-players.” Playing tennis, the study indicates, helps protect against the loss of bone mineral during pregnancy.

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Tennis continues to hit winning shots with the American public. The latest data from the Physical Activity Council (PAC) shows participation in the sport grew by a huge 43% from 2000 through 2009, making tennis one of the fastest growing traditional participation sports in the U.S. for the past decade.

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Find out where this industry is headed and where it’s been, with the Tennis Industry Association’s 2009 “Tennis Marketplace” report.

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