Tennis Industry News

At the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kamperman, the chief executive of Community Tennis, stressed that the USTA will “focus on fewer things that will create bigger results, and do them better.” In 2012, he added, that means concentrating on 10 and Under Tennis.

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 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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Tim Heckler today announced that he will retire from his position as chief executive officer of the United States Professional Tennis Association in December 2012, after 30 years in the position.

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With the global rule change going into effect Jan. 1 requiring 10 and Under competition on shorter courts, using shorter, lighter racquets and slower-moving, lower-bouncing balls, you could be missing out on a huge opportunity to grow your business if you’re not offering 10 and Under Tennis programs or equipment.

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Playtennis.com is set to re-launch in early 2012, bridging the gap between tennis providers and current (as well as potential) tennis consumers. With the re-launch of the site consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more. The site will remain brand neutral, helping to convey the simple unified industry message of what this new site is all about—getting people to "play tennis." You can help promote this industry-wide effort by utilizing the free marketing materials available at www.tennisindustry.org/playtennis.

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The TIA is currently fielding two brief online surveys, the Cost of Doing Business Facilities Study and the Tennis Pro Compensation Study. These two surveys are a part of the over 70 reports and surveys conducted annually by the Tennis Industry Association.

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Cardio Tennis™ has become one of the fastest growing fitness trends in the U.S., and now the program is expanding, with more benefits and services to providers so they can continue to bring a quality, fun, fitness-oriented tennis workout to more consumers.

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Cardio Tennis is hitting it big Down Under—the TIA-managed program is a major focus of a huge participation push by Tennis Australia, the governing body of tennis in that country. This past summer, Tennis Australia had already trained 397 coaches in Cardio Tennis in eight workshops across the country.

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Members of the Cardio Tennis Speakers Team were recently recognized with distinguished honors at the USPTA World Conference awards breakfast on September 22, 2011, which took place at Saddlebrook Resort in Tampa, FL.

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Find out how you can offer a Cardio Tennis program at your facility by attending a Cardio Tennis workshop in your area. The workshops are designed for new Cardio Tennis program participants as well as those who have not been to a workshop in the last 2 years.

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