Tennis Industry News

 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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Cardio Tennis will soon be interactive! The TIA, which manages Cardio Tennis, has joined forces with Total Health Interactive to create a new web-based health and fitness experience to give participants a complete wellness program and increase the enjoyment of the health benefits associated with Cardio Tennis.

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PlayTennis.com is set to re-launch to consumers in spring 2012, bridging the gap between tennis providers and current, as well as potential, tennis consumers. With the re-launch of the site, consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more.

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The TIA's 2012 Retail Webinar Series recently kicked off with its first webinar of the year -- "Annual Business Planning...and Planning Calendar," presented by retail industry consultants Gluskin-Townley Group. This webinar is part of an ongoing series that will be delivered to tennis retailers throughout 2012 as a part of the partnership between the TIA and Gluskin-Townley Group, highlighting a variety of areas essential to success in the retail segment of the tennis industry.

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For 2012, the TIA will offer a comprehensive menu of webinars for industry businesses. Topics are subject to change, so check out TennisIndustry.org/webinars for the latest times, dates, and to sign up.

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Playtennis.com is set to re-launch in early 2012, bridging the gap between tennis providers and current (as well as potential) tennis consumers. With the re-launch of the site consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more. The site will remain brand neutral, helping to convey the simple unified industry message of what this new site is all about—getting people to "play tennis." You can help promote this industry-wide effort by utilizing the free marketing materials available at www.tennisindustry.org/playtennis.

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The holiday shopping season has begun with the passing of Black Friday and Cyber Monday. According to the National Retail Federation a record 226 million shoppers took to the stores in search of doorbuster deals over Black Friday weekend, with the average shopper spending nearly $400, almost a 10% increase versus last year. Cyber Monday was also a success for retailers, with double digit growth in online sales, up 15% over last year.  To help tennis retailers capitalize on this holiday shopping season and make it a success the TIA recently presented a retail webinar outlining holiday retail trends and tips for tennis retailers to utilize in their stores.

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CardioTennis.com is has been revamped and improved--now with more detailed information for both tennis consumers and tennis providers about the expanding Cardio Tennis program. The enhanced functionality and technology features of the new site are crucial components to growing the base of Cardio Tennis providers and players.

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The new PlayTennis.com—coming this March—will be one of the largest unified industry investments and initiatives designed to grow the game and increase the number of frequent players. The website will serve as a “hub” for information and opportunities for consumers to easily get on the pathway to becoming frequent players, which are the key revenue generators of the sport and the key component to sustained growth in all industry sectors.

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Tennis providers should visit PlayTennis.com now to make sure their information is up to date for the planned re-launch of the consumer portal in the first quarter of 2012. Teaching pros, club owners, tennis facilities, retailers/pro shops, and other industry contacts all should update their free listings, or create a listing if they don’t already have one. When your information and programs are published on PlayTennis.com, players and consumers will easily be able to find you.

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