Tennis Industry News

The American Sports Builders Association (ASBA), the national organization for builders, designers and suppliers of materials for athletic facilities including tennis courts, has announced the election and installation of its officers and directors for the coming year.

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With the global rule change going into effect Jan. 1 requiring 10 and Under competition on shorter courts, using shorter, lighter racquets and slower-moving, lower-bouncing balls, you could be missing out on a huge opportunity to grow your business if you’re not offering 10 and Under Tennis programs or equipment.

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A huge night of tennis is planned for the fifth BNP Paribas Showdown, featuring some of the world's top players scheduled for the first tennis matches in the transformed Madison Square Garden on Monday, March 5, 2012. The event also marks “Tennis Night in America,” with its emphasis on youth registration for tennis events.

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For 2012, the TIA will offer a comprehensive menu of webinars for industry businesses. Topics are subject to change, so check out TennisIndustry.org/webinars for the latest times, dates, and to sign up.

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Playtennis.com is set to re-launch in early 2012, bridging the gap between tennis providers and current (as well as potential) tennis consumers. With the re-launch of the site consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more. The site will remain brand neutral, helping to convey the simple unified industry message of what this new site is all about—getting people to "play tennis." You can help promote this industry-wide effort by utilizing the free marketing materials available at www.tennisindustry.org/playtennis.

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The holiday shopping season has begun with the passing of Black Friday and Cyber Monday. According to the National Retail Federation a record 226 million shoppers took to the stores in search of doorbuster deals over Black Friday weekend, with the average shopper spending nearly $400, almost a 10% increase versus last year. Cyber Monday was also a success for retailers, with double digit growth in online sales, up 15% over last year.  To help tennis retailers capitalize on this holiday shopping season and make it a success the TIA recently presented a retail webinar outlining holiday retail trends and tips for tennis retailers to utilize in their stores.

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CardioTennis.com is has been revamped and improved--now with more detailed information for both tennis consumers and tennis providers about the expanding Cardio Tennis program. The enhanced functionality and technology features of the new site are crucial components to growing the base of Cardio Tennis providers and players.

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This holiday season facilities and retailers can help stimulate interest in their 10 and Under Tennis programming or equipment offerings by packaging the free USTA Junior Membership as an add-on to programming or equipment sales. The USTA is offering free 1-year junior memberships, a $19 value, to first time junior members ages 10 and under, until December 31.

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For tennis providers, the new 10andUnderTennis.com website has resources and information that can help you grow your business while providing kids with the opportunity to become lifelong players—and consumers—of tennis.

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Grove Park in Atlanta is the official site of the USTA’s 3,000th newly renovated youth-sized tennis court in the U.S., which will be marked by a celebration and dedication on Nov. 30. The City of Atlanta and the USTA will co-host a media event to recognize the public-private partnership that made the renovated court possible.

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