Tennis Industry News

‘Cost of Doing Business’ report from the Tennis Industry Association shows the latest trends, data and performance for U.S. facilities.

Tennis facility owners and operators, along with others in the industry, can now get the latest trends and data for operating a tennis facility in the “Cost of Doing Business: Tennis Facilities” report from the Tennis Industry Association. The bi-annual report provides a method for facilities to measure their performance against industry averages.

The data in the CoDB report is weighted by facility size and type to match the profile of tennis facilities in the U.S. The report contains general trends as well as data pertaining to tennis programming and facility operational costs. Also included is data on facility membership, dues, court usage fees and more.

“As a facility operator, you can see where your tennis facility may be outperforming the industry and where you may have challenges or can improve,” says TIA Executive Director Jolyn de Boer. “Comparing your operations to industry-wide averages will help you identify opportunities to maximize growth and profitability.”

For tennis facilities in 2009, the cost of doing business analysis indicates many positive results, mixed with some outcomes that reflect the nature of operating a business in a down economy. The good news for tennis facilities, though, is that average revenue per court is up 18% since 2005 and the retention rate of introductory programs for new players/beginners is high, at 65%.

Other findings in the CoDB report include average membership prices, both for tennis-only and all-inclusive memberships, have decreased since 2007, down 15% and 25% respectively. In addition, 51% of facilities have a tennis-specific website, and of those, 95% publish their programming on their site.

For more information or to obtain a copy of the CoDB report, email research@TennisIndustry.org or call the TIA at 866-686-3036. For more on research available from the TIA, visit www.TennisIndustry.org. To download highlights from this report, go to www.TennisIndustry.org/PDFs/CODB2010Quick.pdf