The USTA announced a series of expanded fan enhancements and programming for the 2010 US Open. This year's Opening Night ceremony will celebrate those who "Dream, Succeed and Inspire," with appearances by Martina Navratilova, James Blake and other notable celebrities, as well as a special performance by Gloria Estefan.
Other on-court celebrations during the tournament will include a demonstration featuring the QuickStart Tennis play format. New features at the US Open this year include upgraded facilities across the grounds, including new concession areas and the Octagon merchandise marquee, and expanded streaming on USOpen.org of all matches in all television windows.
Other fan enhancements include the introduction of the Promenade Experience, which will better integrate the fans located in the Promenade sections of Arthur Ashe Stadium into the US Open experience, the expansion of SmashZone, the premier interactive fan experience in tennis, and a unique doubles exhibition featuring four legends of the game.
The USTA also will host its second annual Family Day at the US Open, with reserved family seating in Louis Armstrong Stadium, and the USTA will announce the 2010 winner of the country's Best Tennis Town.
The US Open serves as the major promotional platform for the sport of tennis in the U.S., and makes a difference in local communities across the country by funding tennis programs at every level in parks, schools and other facilities.
To see all the fan enhancements at this year's Open, click here.
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