Tennis Media Watch — WSJ: Golf Looks to Tennis’s Success With Kids, Teens

May 18, 2010 · No Comments

“When it comes to kids, tennis clearly knows something that golf does not,” says a recent Wall Street Journal article. While the golf industry worries it has lost nearly a million kids ages 6 to 17 (a 24% drop, to 2.9 million), the tennis industry is an example of how to do things right. Through initiatives such as QuickStart Tennis, High School No-Cut, and Tennis on Campus, tennis play for that age group has jumped from 6.8 million to 9.5 million in five years.