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Retail INSIDER            
The Business of Tennis...powered by the TIA October 2013

Get Marketing Material for the "Tennis Tune-Up" Campaign

With support from retailers, manufacturers and the U.S. Racquet Stringers Association, the “Tennis Tune-Up” campaign is designed as a year-round effort for the industry.The goal is two-fold: First, to help educate consumers on the need to be properly fit for tennis equipment and to restring their racquets on a regular basis, and second, to drive customers to tennis retail outlets and stringers for expert advice...Read More


Retail Tip 125: Planning Your Holiday Gift Guide

Yes, it’s that time of year again, time to create and distribute your holiday Gift Guide for your tennis store. You’ve probably noticed that some large retailers have had their holiday promotions in full swing for weeks already...Read More


Get Involved with Small Business Saturday®

With one of the nation's busiest shopping days just around the corner (Black Friday), now is time for you to prepare for the shopping day created just for YOUR business, Small Business Saturday!......Read More


Racquet Dollar Sales up 4% at Pro/Specialty in August

2013 has, without a doubt, been a somewhat challenging year for the specialty tennis retail market. However, on a positive note, racquet dollar sales were up 4% over 2012 in the month of August...Read More


Upcoming Webinar: Marketing to Your Community's Demographics

Join the TIA and retail experts, Gluskin Townley Group, on November 12th at 2:00 PM EST for a webinar on how to market your retail business to your community's demographics. Specialty Tennis Retailers need to become multichannel retailers, marketing to and reaching out to the wide variety of consumer demographics and segments. ...Sign Up


In Other Industry News


arrowView the Latest Tennis Industry Insider
arrowTIA Proud Partner of Small Business Saturday®
arrowRetail Tip 124: Being Consumer Focused in Today's Retail World
arrowDonwload the 2013-2014 Industry Calendar

Upcoming Industry Events


arrowOct. 31 - Nov. 3 - USTA TDW, Denver, CO
arrowNovember 17 - Mylan WTT Smash Hits, Orlando, FL
arrowDecember 6-10 - ASBA Technical Meeting, San Antonio, TX
arrowDecember 13-16 - ITA Coaches Convention, Naples, FL
arrowFebruary 4-8, 2014 - CMAA World Conference, Orlando, FL
arrowFebruary 20-23, 2014 - PTR Intl. Tennis Symposium, Hilton Head, SC
arrowMarch 3, 2014 - Tennis Night in America / World Tennis Day
arrowMarch 11-12, 2014 - TIA Future of Tennis Summit, Indian Wells, CA

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